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20th Annual Play For P.I.N.K.


Gleneagles Country Club Gears Up For A Hole Lot of Fun With 20 Years of Play for P.I.N.K.

When Gleneagles Country Club residents and Play For P.I.N.K. committee co-chairs Rita Horowitz and Vicki Burnstein were asked to participate in the annual golf event that has raised $2,176,282 for breast cancer research over the past 19 years, both ladies immediately knew they were eager to think pink. Its 20th anniversary event is now underway, and 100% of the proceeds are still going toward breast cancer research.

One in 8 women, or approximately 13% of the female population in the U.S., will develop breast cancer in their lifetime, according to the National Breast Cancer Foundation.

Horowitz and Burnstein would like to change that harsh reality. As Play for P.I.N.K. committee chairs, they work throughout the year raising money, attending meetings, and organizing the annual two-day event that includes tournaments, luncheons, raffles, awards, and a card party.

Gleneagles Country Club is set to host the Play for P.I.N.K. Men’s Golf Tournament on Monday, February 5, 2024, followed by the Ladies’ Golf Tournament on Tuesday, February 6, 2024.

“It’s a cause dear to my heart because every dollar we raise goes to research,” says Burnstein, whose aunt was a breast cancer survivor.

Horowitz’s mother-in-law battled the disease, and her niece has it. “I have granddaughters, and for women at large, I want everyone to be healthy and not to have to go through this,” Horowitz shares.

The pair has been busy working around the clock to cover every detail of Play for P.I.N.K., from stuffing the Estée Lauder swag bags to making sure pink and white flowers are around the tee boxes.

“We are a very philanthropic club,” Horowitz adds.

In addition to the main golf event, this year’s event will include a helicopter ball drop with 300 sponsored golf balls and plenty of pink-powered fun. Tournament goers have been known to don pink wigs, and the men and women dress up in plenty of pink fashions.


“We just go all out!” Burnstein beams. “Pink clothing, pink shoes, and I’d say 95% of the men sport pink too.”

There also will be a Boutique open to guests of members on Monday February 5, 2024 from 9 a.m. to 3 p.m. with 14 vendors offering a variety of merchandise such as jewelry, handbags, candles, clothing, and more.

Play for P.I.N.K.’s President and Founder, Laura Lassman, will be at Gleneagles Country Club for the event this year. “I want to thank and congratulate you on your generous donation in 2023 of nearly $150,000,” Lassman wrote in a letter of gratitude to the club. “In the past 20 years, you surpassed the $2 million donation mark. Since 1996, Play for P.I.N.K. has contributed more than $80 million to the Breast Cancer Research Foundation. Your hard work makes Play for P.I.N.K. a powerhouse organization.”